Adekunle Gold Snubbed At The Headies For the Fourth Time In A Row
Adekunle Gold was snubbed at the Headies for the fourth year in a row, receiving no wins out of the three categories he was nominated. He received three nominations in December when they announced their list but failed to take any of the awards.
AG Baby, his alias, has been consistent since he released his first single, ‘Sade’ in 2015. That song and year was also the first and last time he won a Headies award. He won the 2015 award for ‘Best Alternative Song’.
This year, the award-winning singer received nominations for ‘Best Pop Album’ and ‘Album of the Year’ for his highly acclaimed 2020 album, ‘Afro Pop Vol 1’; and ‘Headies Songwriter of the Year’ for writing Davido’s smash hit ‘1 Million’. Sadly, he did not pick up any of the awards.
He went up against Fireboy, Burna Boy, Davido, Yemi Alade, Brymo and Chike in the ‘Best Pop Album’ and ‘Album of the Year’ category. The award committee nominated the 34-year-old alongside his wife, super talented singer and songwriter – Simi in the songwriter category. He also faced off against Fireboy, Burna Boy, Omah Lay and Wurld in that same category. They introduced the award for songwriters this year. It would have been Adekunle’s best chance at winning since he teamed up with Davido, one of the biggest acts out of Africa right now.
AG Baby has received nominations every year since his first in 2015 but has never won them. The problem is most likely that he faces off against people more established and mainstream than he is – a compliment. In 2016, the Headies committee nominated him in the ‘Best Song Category’ for ‘Pick Up’. He lost that year to Bez for his song, ‘You Suppose Know’.
The award show did not hold in 2017. We linked this to the fire outbreak Hip TV experienced in November that year. The CEO of Hip TV, conveners of the Headies Awards, Ayo Animashaun, shared about the accident, stating that they had lost some valuable equipment. In 2018 when the event returned, Adekunle Gold was once again nominated. This time around, he received five nominations. He didn’t win.
That year, he received nominations for ‘Best R&B/Pop Album’, ‘Best Collaboration’, ‘Album of the Year’, ‘Best Alternative Song’, and ‘Hip Hop World Revelation of the Year’. He went up against acts like Wizkid, Tiwa Savage, Flavour, Phyno, Reminisce, Omawumi, Simi, Brymo, Skales, Ycee, Nonso Amadi, Johnny Drille and Bantu. His biggest shot would have been winning ‘Hip Hop World Revelation of the Year’. He received nominations alongside Reekado Banks, Mr Eazi, and Niniola, all of whom were still relatively new in the industry. He lost to Reekado Banks.
He faced a similar fate in 2019 when the award returned for its 13th edition. He received six nominations and lost all of them. That year he was nominated for ‘Best R&B/Pop Album’, ‘Best Recording of the Year’, ‘Album of the Year’, ‘Best Music Video’, ‘Best Performer’, and ‘Best Alternative Song’. Again, he went up against the biggest names in Nigerian music like Burna Boy, Tiwa Savage, Yemi Alade, Patoranking, Falz, Kizz Daniel, Mayorkun, Teni, Brymo, Johnny Drille, Ladipoe, Tems, Odunsi, and Lady Donli.
When the show returned this year after failing to hold in 2020 due to COVID concerns, fans had high hopes for the father of one. The award ceremony held for the first time virtually. The organisers changed the show format due to the prevailing global COVID-19 pandemic. It will go down in history as the most successful iteration yet, having broken social media engagement records. Ahead of the ceremony, Headies Founder – Ayo Animashaun talked about the importance of changing the format while still creating a great show. He says, “We are aware of the importance of The Headies in the Nigerian entertainment calendar. It is not a concert. We are committed to continuously rewarding and encouraging artistic ingenuity. We will not cancel but proffer safe solutions as we have always done”.
Many believed that Adekunle Gold would at least take home one of his three wins, but that didn’t happen. He lost the songwriter of the Year’ award to his wife, simi, for a song she wrote about their only child, ‘Duduke’.
He takes each loss like a champ. He continues to prove that music is more important than awards. He gets better with each new song he releases, which earns him more fans and takes him one more step to winning his next Headies award. While fans are disappointed about this loss, they are proud of him and can’t wait to see what new brilliant sounds the singer/songwriter will cook up, and we are right there with them.
Adekunle Gold received his first MTV Africa Music Award nomination this year for ‘Best Alternative Artiste’, so there’s still hope for a win soon.